Sustainability

Ever sat in a lineup full of rubbish? Or seen the ocean turn brown after heavy rains? I have, and I think that businesses have a responsibility to follow sustainable practises and show an example. Even the small businesses.

Slow fashion

Each item in the shop is handmade in Finland by yours truly, from patterns to the finished products. There are only a handful of each product in stock, which leads to less materials being used and less bikinis sitting in storage waiting to be purchased. Slow fashion is the vibe. If your size is unavailable, please let me know at info@murubikini.com.

Materials

Muru is heavily focused on sustainable materials. All Muru surf wear is made from ECONYL® regenerated nylon or polyester based fabrics. You might have heard of fabrics made with ECONYL® yarn, a 100% regenerated nylon fiber made from pre and post-consumer waste that would otherwise pollute the Earth. It looks and performs exactly like fossil-based nylon and has the potential to be recycled infinitely, without ever losing its quality. All Muru items are made from these recycled fabrics. Head to the product pages to see further information of the materials used in each piece.

Packaging

Don't be surprised if you receive your surfwear in a bit battered package. Some orders will be packed with pre-loved materials, to reduce the amount of packaging waste. There is no single-use plastic. Furthermore, you will not find any unnecessary branding or promotion materials and the tags that contain the product information are printed on FSC-certified paper.